Web analytics by Google
Free, powerful web analytics. Track traffic, conversions, and user behavior across your sites.
Privacy-friendly analytics
Simple, open-source web analytics. No cookies, GDPR compliant, and lightweight script.
Product analytics platform
Track user behavior and product usage. Powerful funnel analysis and retention reports.
Open source product analytics
Self-hostable analytics, feature flags, session recordings, and A/B testing in one platform.
Digital analytics platform
Enterprise product analytics with powerful cohort analysis and behavioral targeting.
Heatmaps and session recordings
Understand user behavior with heatmaps, session recordings, and feedback surveys.
Frequently Asked Questions about Analytics Tools
What is the best privacy-friendly alternative to Google Analytics?
Plausible and Posthog are the top privacy-friendly alternatives. Plausible is the simplest; Posthog is more powerful with session recordings and feature flags.
Do I need product analytics if I already have Google Analytics?
Yes — Google Analytics tracks pageviews; product analytics tools like Mixpanel or Posthog track user actions, funnels, and retention. Both serve different purposes.
What is the best free analytics tool for a new startup?
Google Analytics is free and covers web analytics well. Posthog has a generous free tier for product analytics including session recordings.
When should I use Hotjar?
Use Hotjar when you want to understand *why* users behave a certain way — heatmaps and session recordings reveal UX problems that numbers alone can't explain.
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