After analyzing hundreds of product launches on NeedBase, we've compiled the definitive checklist.
4 Weeks Before Launch
- Define your target customer in one sentence
- Write your one-liner tagline
- Set up your landing page with email capture
- Start building in public on Twitter/X and LinkedIn
- Identify 10 beta testers from your target audience
2 Weeks Before Launch
- Create a 60-second demo video
- Take 5 high-quality product screenshots
- Submit to NeedBase for community review
- Write a launch blog post for SEO
Launch Day
- Post on all discovery platforms
- Send email to subscribers
- Respond to every single comment and question
- Track metrics hourly: signups, upvotes, traffic
Week After Launch
- Personally reach out to your first 20 users
- Write a transparent "Launch results" post
- Compile feedback into a prioritized feature list
Preparation is the launch strategy.